{"id":53,"date":"2016-08-03T23:53:44","date_gmt":"2016-08-03T23:53:44","guid":{"rendered":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/chapter\/quantitative-or-qualitative\/"},"modified":"2018-08-02T07:19:29","modified_gmt":"2018-08-02T07:19:29","slug":"quantitative-or-qualitative","status":"publish","type":"chapter","link":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/chapter\/quantitative-or-qualitative\/","title":{"rendered":"Quantitative or Qualitative"},"content":{"raw":"[caption id=\"attachment_51\" align=\"alignright\" width=\"250\"]<img src=\"https:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/86\/2016\/08\/clipboard.png\" alt=\"A clipboard\" width=\"250\" height=\"315\" class=\"size-full wp-image-51\"> Information can be quantitative or qualitative.[\/caption]One of the most obvious ways to categorize information is by whether it is quantitative or qualitative. Some sources contain either quantitative information or qualitative information, but sources often contain both.\n\nMany people first think of information as something like what\u2019s in a table or spreadsheet of numbers and words. But information can be conveyed in more ways than textually or numerically.\n\n<strong>Quantitative Information<\/strong> - Involves a measurable quantity\u2014numbers are used. Some examples are length, mass, temperature, and time. Quantitative information is often called data, but can also be things other than numbers.\n\n<strong>Qualitative Information<\/strong> - Involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state are examples of qualitative information.\n\nTake a quick look at the Example table below. Another way we could display the table\u2019s numerical information is in a graphic format \u2014listing the students\u2019 ages or GPAs on a bar chart, for example, rather than in a list of numbers.&nbsp;Or, all the information in the table could be displayed instead as a video of each student giving those details about themselves.\n\n<div class=\"example\"><h4><strong>Example:<\/strong> Data Table with Quantitative and Qualitative Data<\/h4>[caption id=\"attachment_52\" align=\"aligncenter\" width=\"1024\"]<img src=\"https:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-1024x606.png\" alt=\"A data table listing students, including first and last name, age, class rank, major, gender, grade point average, and photo.\" width=\"1024\" height=\"606\" class=\"size-large wp-image-52\"> This table illustrates that information can include a range <br class=\"mobi\">of formats, including pictures.[\/caption]<\/div>Increasingly, other formats (such as images, sound, and video) may be is used as information or used to convey information. Some examples:\n\n<ul><li>A video of someone watching scenes from horror movies, with information about their heart rate and blood pressure embedded in the video. Instead of getting a description of the person\u2019s reactions to the scenes, you can see their reactions.<\/li><li>A database of information about birds, which includes a sound file for each bird singing. Would you prefer a verbal description of a bird\u2019s song or an audio clip?<\/li><li>A list of colors, which include an image of the actual color. Such a list is extremely helpful, especially when there are A LOT of color names.<\/li><li>A friend orally tells you that a new pizza place is 3 blocks away, charges $2 a slice, and that the pizza is delicious. This may never be recorded, but it may be very valuable information if you\u2019re hungry!<\/li><li>A map of Ohio with counties shaded different intensities of red according to the median household income of inhabitants.<\/li><\/ul><div class=\"activity\"><h4><strong>Activity:<\/strong> Quantitative vs. Qualitative<\/h4>What quantitative and qualitative data components might you use to describe yourself? See the bottom of the page for some possible answers.\n\n<\/div><div class=\"activity\"><h4><strong>Activity:<\/strong> Multiple Data Displays<\/h4>Take a look at the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Secretary-General_of_the_United_Nations\" target=\"_blank\" rel=\"noopener\">Wikipedia article about UN Secretaries-General<\/a>. Scroll down and view the table of people who served as Secretary-General. In what ways is information conveyed in ways other than text or numbers? See the bottom of the page for answers.\n\n<\/div><hr><div class=\"example\"><h4><strong>Answer to Activity:<\/strong> Quantitative vs. Qualitative<\/h4>The answer to the \u201cQuantitative vs. Qualitative\u201d Activity above is:\n\nQuantitative: age, weight, GPA, income\nQualitative: race, gender, class (freshman, sophomore, etc.), major\n\nAre there others?\n\n<\/div><div class=\"example\"><h4><strong>Answer to Activity:<\/strong> Multiple Data Displays<\/h4>The answer to the \u201cMultiple Data Displays\u201d Activity above is:\n\n<ul><li>A photo of each secretary general<\/li><li>The flag of their country of origin<\/li><li>A world map with their country of origin shaded<\/li><\/ul>Are there others?\n\n<\/div>","rendered":"<figure id=\"attachment_51\" aria-describedby=\"caption-attachment-51\" style=\"width: 250px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/86\/2016\/08\/clipboard.png\" alt=\"A clipboard\" width=\"250\" height=\"315\" class=\"size-full wp-image-51\" srcset=\"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/clipboard.png 250w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/clipboard-238x300.png 238w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/clipboard-65x82.png 65w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/clipboard-225x284.png 225w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-51\" class=\"wp-caption-text\">Information can be quantitative or qualitative.<\/figcaption><\/figure>\n<p>One of the most obvious ways to categorize information is by whether it is quantitative or qualitative. Some sources contain either quantitative information or qualitative information, but sources often contain both.<\/p>\n<p>Many people first think of information as something like what\u2019s in a table or spreadsheet of numbers and words. But information can be conveyed in more ways than textually or numerically.<\/p>\n<p><strong>Quantitative Information<\/strong> &#8211; Involves a measurable quantity\u2014numbers are used. Some examples are length, mass, temperature, and time. Quantitative information is often called data, but can also be things other than numbers.<\/p>\n<p><strong>Qualitative Information<\/strong> &#8211; Involves a descriptive judgment using concept words instead of numbers. Gender, country name, animal species, and emotional state are examples of qualitative information.<\/p>\n<p>Take a quick look at the Example table below. Another way we could display the table\u2019s numerical information is in a graphic format \u2014listing the students\u2019 ages or GPAs on a bar chart, for example, rather than in a list of numbers.&nbsp;Or, all the information in the table could be displayed instead as a video of each student giving those details about themselves.<\/p>\n<div class=\"example\">\n<h4><strong>Example:<\/strong> Data Table with Quantitative and Qualitative Data<\/h4>\n<figure id=\"attachment_52\" aria-describedby=\"caption-attachment-52\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-1024x606.png\" alt=\"A data table listing students, including first and last name, age, class rank, major, gender, grade point average, and photo.\" width=\"1024\" height=\"606\" class=\"size-large wp-image-52\" srcset=\"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data.png 1024w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-300x178.png 300w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-768x455.png 768w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-65x38.png 65w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-225x133.png 225w, https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-content\/uploads\/sites\/86\/2016\/08\/ts-data-350x207.png 350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-52\" class=\"wp-caption-text\">This table illustrates that information can include a range <br class=\"mobi\" \/>of formats, including pictures.<\/figcaption><\/figure>\n<\/div>\n<p>Increasingly, other formats (such as images, sound, and video) may be is used as information or used to convey information. Some examples:<\/p>\n<ul>\n<li>A video of someone watching scenes from horror movies, with information about their heart rate and blood pressure embedded in the video. Instead of getting a description of the person\u2019s reactions to the scenes, you can see their reactions.<\/li>\n<li>A database of information about birds, which includes a sound file for each bird singing. Would you prefer a verbal description of a bird\u2019s song or an audio clip?<\/li>\n<li>A list of colors, which include an image of the actual color. Such a list is extremely helpful, especially when there are A LOT of color names.<\/li>\n<li>A friend orally tells you that a new pizza place is 3 blocks away, charges $2 a slice, and that the pizza is delicious. This may never be recorded, but it may be very valuable information if you\u2019re hungry!<\/li>\n<li>A map of Ohio with counties shaded different intensities of red according to the median household income of inhabitants.<\/li>\n<\/ul>\n<div class=\"activity\">\n<h4><strong>Activity:<\/strong> Quantitative vs. Qualitative<\/h4>\n<p>What quantitative and qualitative data components might you use to describe yourself? See the bottom of the page for some possible answers.<\/p>\n<\/div>\n<div class=\"activity\">\n<h4><strong>Activity:<\/strong> Multiple Data Displays<\/h4>\n<p>Take a look at the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Secretary-General_of_the_United_Nations\" target=\"_blank\" rel=\"noopener\">Wikipedia article about UN Secretaries-General<\/a>. Scroll down and view the table of people who served as Secretary-General. In what ways is information conveyed in ways other than text or numbers? See the bottom of the page for answers.<\/p>\n<\/div>\n<hr \/>\n<div class=\"example\">\n<h4><strong>Answer to Activity:<\/strong> Quantitative vs. Qualitative<\/h4>\n<p>The answer to the \u201cQuantitative vs. Qualitative\u201d Activity above is:<\/p>\n<p>Quantitative: age, weight, GPA, income<br \/>\nQualitative: race, gender, class (freshman, sophomore, etc.), major<\/p>\n<p>Are there others?<\/p>\n<\/div>\n<div class=\"example\">\n<h4><strong>Answer to Activity:<\/strong> Multiple Data Displays<\/h4>\n<p>The answer to the \u201cMultiple Data Displays\u201d Activity above is:<\/p>\n<ul>\n<li>A photo of each secretary general<\/li>\n<li>The flag of their country of origin<\/li>\n<li>A world map with their country of origin shaded<\/li>\n<\/ul>\n<p>Are there others?<\/p>\n<\/div>\n","protected":false},"author":1,"menu_order":1,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-53","chapter","type-chapter","status-publish","hentry"],"part":47,"_links":{"self":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/chapters\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/chapters\/53\/revisions"}],"predecessor-version":[{"id":54,"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/chapters\/53\/revisions\/54"}],"part":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/parts\/47"}],"metadata":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/chapters\/53\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/pressbooks\/v2\/chapter-type?post=53"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/wp\/v2\/contributor?post=53"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/choosingsources\/wp-json\/wp\/v2\/license?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}