{"id":221,"date":"2017-02-16T16:48:12","date_gmt":"2017-02-16T16:48:12","guid":{"rendered":"http:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/chapter\/promoted-tweets\/"},"modified":"2018-01-19T11:38:56","modified_gmt":"2018-01-19T11:38:56","slug":"promoted-tweets","status":"publish","type":"chapter","link":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/chapter\/promoted-tweets\/","title":{"rendered":"Promoted Tweets"},"content":{"raw":"\n<p>Promoted tweets are real tweets, but they do not reach you because they were shared by the people you follow. They reach you because the author of the tweet paid Twitter money to put it in your feed.<\/p>\n<p>Here's an example of a promoted tweet, asking you to \"Tweet your Senators\" about the dangers of drug importation:<\/p>\n<p><img class=\"alignnone size-full wp-image-217\" src=\"http:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets.jpg\" alt=\"\" width=\"566\" height=\"369\"><\/p>\n<p>Promoted tweets aren't necessarily untrue, but they should be treated the way one would treat a commercial. In this case, we look to see what organization has posted the tweet.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-218\" src=\"http:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/site.jpg\" alt=\"\" width=\"269\" height=\"372\"><\/p>\n<p>That leads us to their webpage and organization name: The Partnership for Safe Medicines.<\/p>\n<p><img class=\"alignnone size-full wp-image-219\" src=\"http:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds.jpg\" alt=\"\" width=\"1260\" height=\"808\"><\/p>\n<p>And a little bit of investigation takes us to a page on the NPR site that shows this organization has ties to Big Pharma:<\/p>\n<p><img class=\"alignnone size-full wp-image-220\" src=\"http:\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma.png\" alt=\"\" width=\"922\" height=\"568\"><\/p>\n<p>While none of these means the site, tweet, or its claims are wrong it is worthwhile perspective to have before you decide to retweet the tweet or not. Treat promoted tweets with suspicion. Someone is paying money to influence you, and it's best to know who before retweeting or evaluating.<\/p>\n\n","rendered":"<p>Promoted tweets are real tweets, but they do not reach you because they were shared by the people you follow. They reach you because the author of the tweet paid Twitter money to put it in your feed.<\/p>\n<p>Here&#8217;s an example of a promoted tweet, asking you to &#8220;Tweet your Senators&#8221; about the dangers of drug importation:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-217\" src=\"\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets.jpg\" alt=\"\" width=\"566\" height=\"369\" srcset=\"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets.jpg 566w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets-300x196.jpg 300w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets-65x42.jpg 65w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets-225x147.jpg 225w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/promoted-tweets-350x228.jpg 350w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/p>\n<p>Promoted tweets aren&#8217;t necessarily untrue, but they should be treated the way one would treat a commercial. In this case, we look to see what organization has posted the tweet.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-218\" src=\"\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/site.jpg\" alt=\"\" width=\"269\" height=\"372\" srcset=\"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/site.jpg 269w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/site-217x300.jpg 217w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/site-65x90.jpg 65w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/site-225x311.jpg 225w\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" \/><\/p>\n<p>That leads us to their webpage and organization name: The Partnership for Safe Medicines.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-219\" src=\"\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds.jpg\" alt=\"\" width=\"1260\" height=\"808\" srcset=\"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds.jpg 1260w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds-300x192.jpg 300w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds-768x492.jpg 768w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds-1024x657.jpg 1024w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds-65x42.jpg 65w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds-225x144.jpg 225w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/safemeds-350x224.jpg 350w\" sizes=\"auto, (max-width: 1260px) 100vw, 1260px\" \/><\/p>\n<p>And a little bit of investigation takes us to a page on the NPR site that shows this organization has ties to Big Pharma:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-220\" src=\"\/\/www.publiconsulting.com\/wordpress\/navegarvela\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma.png\" alt=\"\" width=\"922\" height=\"568\" srcset=\"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma.png 922w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma-300x185.png 300w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma-768x473.png 768w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma-65x40.png 65w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma-225x139.png 225w, https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-content\/uploads\/sites\/54\/2017\/02\/pharma-350x216.png 350w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/p>\n<p>While none of these means the site, tweet, or its claims are wrong it is worthwhile perspective to have before you decide to retweet the tweet or not. Treat promoted tweets with suspicion. Someone is paying money to influence you, and it&#8217;s best to know who before retweeting or evaluating.<\/p>\n","protected":false},"author":1,"menu_order":1,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-221","chapter","type-chapter","status-publish","hentry"],"part":152,"_links":{"self":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/chapters\/221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/chapters\/221\/revisions"}],"predecessor-version":[{"id":222,"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/chapters\/221\/revisions\/222"}],"part":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/parts\/152"}],"metadata":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/chapters\/221\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/pressbooks\/v2\/chapter-type?post=221"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/wp\/v2\/contributor?post=221"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/www.publiconsulting.com\/wordpress\/webliteracy\/wp-json\/wp\/v2\/license?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}